Life began with print, and slowly but surely, we turned into an extremely technologically advanced society. The amount of people who rely on the internet for news, entertainment and social reasons are infinite and continue to expand daily. But just because we are passing through this dramatically changing period of time does not mean that people won’t acknowledge items in print. And who even knows what other methods of distribution of information will arise in the near future? Having print and the internet does not necessarily mean one goes down the drain, it simply means we have more options.
Growing towards a sustainable future might possibly hinder people’s decision to pick up a daily newspaper, especially when you can easily retrieve the same facts online. Not only is it more eco-friendly, it is much more convenient and much less costly (this is where greening print marketing comes in quite handy). However, there are those essential things that hold many people back from becoming an avid user of the World Wide Web; age, education, location and money. These people are at a disadvantage because these are tricky and almost impossible barriers to break without the proper desire and resources.
Maybe cancelling out print would initially save money. If everything is online, a company no longer needs a huge well-appointed office along with a comparable cafeteria and lounge. So not true. By saying no to print, businesses would also be saying no to dollars. There are so many different directions money is distributed when dealing with online sources. For example, when a person clicks on an ad for a specific Web magazine, some of the money goes to that particular search engine or Google, not just the magazine itself. And what about having the luxury of taking a book, magazine or newspaper to the park for the day? Sure, people have their iPhones or lap tops, but it just isn’t the same. If you ask me, people take books to bed.
